Wednesday 10 December 2008

Opinion: Haribo "brat child" TV ad undermines parental authority





The recent Haribo Television advert begins with a father sitting in a room where he is being interrogated by his family for allegedly indulging in the Haribo Starmix. What could of passed as humour quickly deteriorates into a blatant undermining of parental authority when what is presumably the fathers younger daughter who is refered to as "detective Mills" is summoned into the room to make him sign a confession. The young girl appears, hands on her hips yelling "alright sunshine, sign the confession!" as she proceeds to bang her hands on the table, shouting "look into my eyes". It is barely seconds after the father wimpishly gives in to her demands.

What sorts of messages does the Haribo advert give out to children? In my opinion it clearly sends out the message that if children shout and they bang, the parents will submit to their demands. This is hardly a sensible idea.

Watch the Haribo advert here - http://www.youtube.com/watch?v=RAfOwDyZpzs

3 comments:

  1. i fully agree, kids have no respect for their parents - especially in the Western world. In fact the comedian russel peters makes the point that immigrant parents beat their kids and white parents are way too soft on them.. with a simple 'go to your room' im not saying i am for cruely to children but the laws now days cant even allow you to discipline your kids

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  2. Disagree with you there- That ad is HUMOUR and only humour.

    Must have been a quiet news day for you.

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  3. This is an obnoxious advert, completely power tripping inappropriate crud, placing a young female child into a position of apparent fledgling female authority, and the point where she says "look into my eyes" reminds me of why I wont ever watch the exorcist again. Shame on you Haribou.

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